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Come May, we’ll have spent about a year away from in-person events—and it will have been over a decade since the last Institute like this. The need for this experience is stronger than ever.

The Institute for Strategic Enrollment Management at Sunriver is a revival of a groundbreaking professional development opportunity, known as the Snowmass Institute, that lasted for over 30 years and shaped the careers of generations of enrollment leaders—not to mention their institutions and the profession. Join us for this extraordinary experience.

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  • Vice Presidents for Enrollment
  • Chief Enrollment Executives
  • Associate Vice Presidents for Enrollment
  • Deans of Enrollment/Admissions
  • Directors of Admission or Financial Aid
  • College or University Presidents
  • Emerging enrollment leaders
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What is exceptionally unique about the Institute is the emphasis on mentorship. Experienced enrollment leaders work with attendees in one-on-one sessions and within small groups throughout the week and they stay connected beyond the event.

What you'll gain:
Leave with a Strategic Enrollment Plan
work
Work with a seasoned mentor
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Accelerate your professional learning

Agenda

5:30 pm - 9:00 pm

Welcome Reception

7:30 am

Breakfast

8:00 am - 12:00 pm

Keynote Welcome: Leading in an Ever-Changing Environment

  • Enrollment Management Manifesto 2021
  • Landscape & Trends - Preparing for the Future
  • Defining Diversity Today
  • Navigate Change in Enrollment Planning

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Pandemic Impact: New Models of Student Support

  • Academics: from college prep, to course selection, to tutoring
  • Well-being: from financial assistance to the food pantry
  • Social well-being: building connections and making friends
6:30 pm - 7:30 pm

Reception

7:30 am

Breakfast

8:00 am - 12:00 pm

Keynote: Politics & Policies - Their Impact on Higher Ed Enrollment

  • Enrollment Data Best Practices
  • Pricing, Financial Aid, & Cost
  • Building a Successful Enrollment Management Plan I

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

Voluntary Group Activity (TBD)

4:30 pm - 6:30 pm

Pandemic Impact: Personal Well-being

  • Self-care
  • Team care
7:00 pm - 9:00 pm

Mentor Dinners

7:30 am

Breakfast

8:00 am - 12:00 pm

Keynote: Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

  • Enrollment Marketing & Recruitment Planning
  • Digital Media, SERP, SEO
  • Building a Successful Enrollment Management Plan II

Wrap-up: Speed Session on Hot Topics

12:00 pm - 4:00 pm

On Your Own (Reflect, Mentor meeting)

4:30 pm - 6:30 pm

Pandemic Impact: Digital Transformation—What Worked & What to Keep Going Forward

  • Virtual Events
  • Social Media
  • Virtual Tour
6:30 pm - 8:30 pm

Formal Event: Innovative Leader Awards Ceremony, Inaugural Awards

7:30 am

Breakfast

8:00 am - 12:00 pm

Closing: Being a Positive Influence as the Enrollment Leader: The Power of One

Lessons Learned: Mapping Your Winning Enrollment Management Plan

Affinity Mapping: What to Take Back, What Have You Learned

Keynote Speakers

SowmyaMurthy
Sowmya Murthy
Chief Customer Officer at Seven Lakes Technologies

Keynote Welcome: Leading in an Ever-Changing Environment

JamesRogers
Dr. Dennis DePerro
President, Saint Bonaventure University

Keynote: Politics & Policies - Their Impact on Higher Ed Enrollment

Dennis
James Rogers
CEO, 3 Enrollment Marketing

Keynote: Modern Marketing in the World of Amazon: What Can Enrollment Leaders Learn?

KevinJackson
Kevin Jackson
Founder, The Positivity Guru

Keynote Closing: Being a Positive Influence as the Enrollment Leader: The Power of One

Faculty & Mentors

The Institute faculty have successfully led enrollment and marketing efforts at a diverse range of colleges and universities—some are even alumni of the original Institute at Snowmass. They are conducting our special sessions on the topics and areas of their professional experience and expertise.

Our mentors—including some faculty members—are committed to building deep connections with attendees—during and after the Institute—to equip and support you in building a strategic plan and leading your institution successfully. You won’t find this intensive approach anywhere else.

James
Jon Boeckenstedt

Oregon State University

James
Adam Castro

Mercy College

James
Susan Dileno

Ursuline College

James
Chris Ferguson

University of the Pacific

James
Mike Frantz

Independent Consultant

James
Mary Grondahl

3 Enrollment Marketing

James
Matt Hames

3 Enrollment Marketing

James
Patricia Maben

3 Enrollment Marketing

James
Courtney McAnuff

Rutgers University

James
Eduardo Prieto

University of Mississippi

James
Robert Reese

King's College

James
Jennielle Strother

Concordia University Texas

James
Gil Villanueva

University of Richmond

James
Brian Zucker

Human Capital Research Corporation

About the Resort

Lodge

In the foothills of the Cascade Mountains and minutes from the bustling town of Bend, OR, Sunriver Resort is a prime Central Oregon destination. 

Whether you’re here for “me” time or opt to bring the family (they’re certainly welcome!), you’ll find plenty to do (or not do) when you’re not focusing on enrollment planning. Enjoy a splash at The Cove pool, go biking on over 40 miles of paved trails, practice yoga outdoors or in, soak in a whirlpool under the stars, or get closer to your favorite constellation in the state-of-the-art Sunriver Observatory. From trail rides out of our own Stables to Raft Float Trips down the Deschutes River, there’s something to inspire everyone.

Want to venture out a bit? Virtually explore 36 Hours in Bend, Ore. (and Environs) - The New York Times (nytimes.com)
Get away. Find inspiration. Be reinvigorated.

It’s more important than ever, isn’t it?! And it’s a key component of The Institute. Within a spectacular Northwest haven of natural beauty experiencing 300 days of sunshine every year, Sunriver is the ideal location to do just that.

Register Now

Details

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Institute Costs: $850 per attendee plus applicable fees (includes the Institute & breakfast). Lodging is separate.

Team discounts:

  • Bring a buddy: when you purchase two tickets together, receive a savings equaling 50% of one ticket. Be sure to enter code BUDDY when you register to receive the discount.
  • Leadership Teams of 3-10: receive a 25% discount on the total ticket cost. Be sure to enter code GOTEAM when you register to receive the discount.

Refunds can be requested until May 1, 2021. After that date, refunds will be made only if the event must be cancelled.

Lodging, including Resort Fee: $229 - $279 per night 

Reserve Rooms here: https://www.destinationhotels.com/sunriver-resort/meetings/isem2021

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The Institute is Monday, May 24, 5:30 p.m.  –  Friday, May 28, 2021, 12:00 p.m. (Pacific time)

Especially after the last year, we’re excited to have this opportunity to come together and enjoy this beautiful setting. Should plans change, we will update this page and immediately notify registrants.

LOCATION: The Sunriver Resort, Sunriver, OR

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Sunriver Resort is a short drive from the Redmond Airport (45 minutes). Shuttle service is also available from the Redmond/Bend Airport (855-420-8206).

The Institute for Strategic Enrollment Management will offer standard shuttle times for arrivals and departures from the Redmond Airport.

For driving directions, the GPS address is 17600 Center Drive, Sunriver, OR.